Are you a designer or a filmmaker?
Are you up for our Screen.dance 2021 open source challenge?
This year we commissioned a new, updated graphic identity by artist Andy McGregor. You would have seen this new logotype in all its colourways popping up throughout our communications with you, including at the beginning of our Screen.dance 2021 trailer created by artist Lewis Gourlay. The new identity builds on the previous logotype design but includes some important tweaks and modifications which will make for a more robust, balanced and adaptable exprience.
The primary logotype is based around the URL for screen.dance with the lettering arranged equally around the central dot from the web address. The dot is the core of the logo and everything emanates from or rotates around that point. Where possible the logo should be positioned to have equal space at either side maintaining the central dot position
In Andy’s own words:
We are keen that the Screen.dance logotype takes on a life of its own through motion and that it becomes animated in exciting and interesting ways that evoke a universe of dance and movement. To that end we are making files available that allow graphic animation and would encourage anyone to have a go. All we would ask is that the animation ‘resolves’ to the standard screen.dance logo at the end of the animation and holds on that frame for 5 seconds and that you respect our Screen.dance organisation and don’t do anything with it that might cause offence or infringe others copyright.
So, you are up for taking our Screen.dance dot for a spin by entering our Screen.dance 2021 open source challenge?
Please, get in touch with our festival partner Citymoves Dance Agency in Aberdeen by emailing Hayley Durward <hayley.durward@citymoves.org.uk> with ‘Screen.dance 2021 Open Source Challenge’ in the subject line.
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